PRIVACY POLICY
This privacy policy was last modified on 26th
January 2026.
Overview
About us and how to contact us
Playsport provides free games online and will process your
personal information when you play our games. If you have any questions about
our data practices, your rights or have any concerns or complaints, you can
contact us at dataprotection@miniclip.com,
or send a letter to the address provided in this Privacy Policy
Personal information we collect
We collect personal information from you directly, e.g. when
you play games or register for an account and also generate information about
your use of our games, including game play and log data. If you log in to a
game with your social media account, we will receive information about you
including your name, profile picture and email address. We also receive
information from third parties such as social media platforms.
How we use your personal information
We use your Information to provide you with our games,
support and analyse your use, and improve them. We will also use your
Information to respond to your questions. We sometimes send you promotional
emails , push notifications and show you ads targeted to you in our games. You
can choose to stop receiving these at any time, by opting out or changing your
browser or device settings.
Who we share your personal information with
We rely on third parties for the purposes set out in this
Privacy Policy, including support services, such as game servers, support
ticketing and game analytics. We also work with certain advertising partners to
show you ads. Additionally, we share your Information within our group and as
required by law.
Where we process your personal information
Your Information is processed by us or our service providers
in different countries around the world, including Ireland, Portugal, the
United Kingdom, the United States of America and other locations.
Your rights
You may have rights to access, receive a copy of, or delete,
your Information or restrict processing of your Information, and you also have
the right to object to our use of your Information for certain purposes,
including tailored marketing and advertising.
Changes to the Privacy Policy
Any updates or changes to this Policy will be published
here. If there are any significant changes, we will notify you.
Introduction
This privacy policy (“Policy”) informs you of your
choices and our practices in relation to your Information (as defined below).
In this Policy, “Playsport”, “we” or “us” refers to Playsport Games
Limited, a company registered in United Kingdom with its office located at Suite
3, Part Second Floor, Friary Court, 13/21 High Street, Guildford GU1 3DG,
United Kingdom . We choose why we need to use your Information and how it is
used, which means we are considered the data controller in certain countries.
For the purpose of this Policy, “Information” means any information
relating to an identified or identifiable individual. This includes Information
relating to your use of our mobile games (“Games”). When you use the
Games, you accept our rules and policies which set out how we handle your
Information, and you understand we collect, process, use and store your
Information as described in this Policy. If you do not agree with this
Policy, you must not play any of the Games. If you change your mind in the
future, you must stop playing the Games and you may exercise your rights in
relation to your Information as set out in this Policy.
1. PERSONAL INFORMATION WE COLLECT
We will process and use the following Information about you:
- Information you provide to us
- Information collected via our customer support
channels: when you interact with us via Zendesk, our customer support
provider, we ask you to provide (a) your full name, username and email,
and (b) any information you choose to provide to allow us to assist you
like Game ID, team/club name, device brand and model, advertising ID,
transaction records or device language.
- Information you provide when using the Games: when
you play the Games, we may ask you to choose a username.
- In-Game Communication: in some Games you can
interact with other players via chat. In this case we would process
Information regarding such interactions, including timestamps or chat
content.
- Information collected through surveys: we may ask
you to complete surveys about your experience. The Information we collect
from you varies depending on the survey, but we typically ask you
questions about your interests and habits, your opinion about different
products and services and what you’d like to be offered in the future. We
also collect your ratings, opinions, preferences, questions, pictures,
and responses associated with that survey.
- Information we automatically collect or is generated
about you when you play the Games
- Identifiers: your IP address, advertising ID,
Adjust ID, HTTP header, MAC address, device ID, third-party app IDs
(apptoken), unique Playsport ID, country and city level location data and
device information (such as model, brand, language, and operating
system).
- Cookies: we use cookies and other similar
technologies (e.g., web beacons, log files, scripts and eTags)
(“Cookies”) to enhance your experience when using the Games. Cookies are
small files which, when placed on your device, enable us to provide
certain features and functionality. You have the option to permit
installation of such Cookies or subsequently disable them. You may accept
all Cookies or instruct the device or web browser to provide notice at
the time of installation of Cookies or refuse to accept all Cookies by
adjusting the relevant cookie retention function in your device. However,
in the event of your refusal to install Cookies, the Game may be unable
to operate as designed. For more information about our Cookies policy,
click here.
- Information regarding your use of the Games: game
ID, install and uninstall timestamps. date and time stamps of game
events, game time, achieved scores, interactions with our teams,
advertising and promotions engagement, transaction records, evidence of
you using cheating software or using modified versions of the Games.
- Information received from third parties
- Registration via third parties: when you register
using a third-party account (e.g. Facebook, Google or Apple) we receive
your name, profile picture, third party ID, email address (optional) and
friends list (optional).
- Payment providers: When you make payments in our
Games, we receive the following Information from our payment providers
about your transactions: transaction ID, country, payment provider used,
purchased item, currency, value, and payment timestamp.
- Analytics Information: we integrate analytics
software from third party analytics providers in some of our Games. We
then receive reports that help us optimise our in-game features and
events to each user of our Games which include your user ID and
information on your in-game activity.
- Advertising partners: we receive Information from
third-party advertising providers, including user ID and Information on
your interactions with advertising shown in on our Games.
- Mobile measurement partners: we receive
information from third parties to allow us to track performance of our
marketing campaigns and to detect fraud in such campaigns. This includes
advertising ID, IP address, location, and transaction information.
CHILDREN
Our Games are not targeted at people who are under the age
of 18 (“Child” or “Children”). If you are a Child, we recommend
that you obtain permission from your parents or legal guardian (“Parents”)
to play our Games. You should also read this Policy with your Parents so they
can help you understand anything you may not understand. If you are a Parent
and are concerned about your Child’s use of our Games or have any questions,
you can contact us using the details in section 7 below.
2. HOW WE USE YOUR PERSONAL INFORMATION
We use your Information to:
- Provide you with the Games. We will use your
Information to perform our contractual obligation towards you to allow you
to create an account, play the Games (including as a guest), remember your
progress, allow you to play Games with your friends and communicate with
them via in-Game chat. We will also use your Information to allow you to
make purchases via Google Play or IOS App Store, and maintain a record of
such purchases. The Information we process when doing so includes your
registration Information, Information you provide to us when playing the
Games, identifiers, Information you generate and display when playing the
Games, and Information regarding your use of the Games.
- Develop, improve and assess products and services.
It is in our legitimate interest to develop, improve and assess our
products and services across our group of companies, for which we may use
your Information, as listed in this Policy. When we share your Information
with vendors, they may also use your Information to develop, improve or
assess their products and services.
- Provide you with support and to respond to your
requests or complaints. If you reach out to us for support, we will
use your Information to create a support account for you, respond and
resolve your queries and complaints, facilitate support (e.g., retrieval
of a forgotten password). When doing so, we perform our contractual
obligation towards you. The Information we process when doing so includes
your registration Information, your identifiers, information about your
device such as your Wi-Fi strength and the amount of free space on your
device, and any other Information about you collected via our customer
support channels.
- Conduct analytics. It is in our legitimate
interests to analyse the use of and inform, our Games, newsletters and
advertising campaigns, and any other interaction or interest in the same.
When doing so we will process Information we automatically collect or is
generated about you when you play the Games or interact with our
newsletters and advertising campaigns to (a) create anonymised and
aggregated data; (b) create segments of users who show particular
characteristics or interests; and (c) conduct predictive analytics about
your interests.
- Send you updates about in-Game offers. We will show
you promotional offers and information about virtual items that can be
purchased in-game, which will be tailored to you based on gameplay,
geography, device data and in-game interactions. We do this based on our
legitimate interest.
- Provide you with advertising. We will present you
with ads and suggestions in our Games and elsewhere. These may be ads
relating to our own Games or other services you may be interested in.
These ads and suggestions may be tailored specifically to you. Where it is
required, we will only do so where we have your consent. In situations
where your consent is not required, or where we provide contextual
advertising, we do so based on our legitimate interests. If you no longer
want to receive targeted advertising you can withdraw your consent in the
Games settings, or if that option is not available, please see our Cookie
Policy which explains how you can opt out and change your browser and
device settings. To tailor ads and to allow our advertising partners to
tailor ads, we process Information we automatically collect or is
generated about you when you play the Games and Information received from
third parties.
- Prevent fraud, defend Playsport against legal claims or
disputes, enforce our terms and to comply with our legal obligations.
It is in our legitimate interests to protect our users against online
abuse and other anti-social or illegal activity (e.g., when moderating
conversation in our Games). Furthermore, it is also in our legitimate
interest to protect our interests by (1) monitoring Game use to detect
fraud or any other user behaviour which prejudices the integrity of our
Games, (2) taking steps to remedy fraud and concerning behaviour, (3)
defending ourselves against legal claims or disputes, and (4) enforcing
our terms and policies. When doing so, we will process the Information
relevant in such a case, including Information you provide us, Information
we automatically collect about you, and Information which is provided to
us by third parties.
- Conduct surveys. From time to time, we may ask you
to participate in surveys we conduct which are in our legitimate interest
because they help us understand our userbase and improve the Games. If you
choose to participate, we process your registration Information and any
other Information collected through the survey questions.
3. WHO WE SHARE YOUR PERSONAL INFORMATION WITH
We share your Information with selected third parties,
including:
- Other players and users will see your profile
Information and in-game activities, as well as any other Information you
choose to share with them, such as chat data;
- Vendors and service providers we rely on for
the provision of the Games, for example:
- Cloud service providers who rely on for data
storage, including Amazon Web Services who are based in the U.S.;
- Customer support solution providers, who help us
manage and respond to our customer questions and complaints. This
includes Zendesk Inc., who are based in the U.S. and who host our
customer support function;
- Analytics providers: we work with a number of
analytics, segmentation and mobile measurement service providers who help
us understand our userbase.
- Social media. We integrate certain Facebook and
Google software to enhance social media features in the game such as
accessing your friends list and displaying your profile picture; and
- User acquisition. We work with a variety of user
acquisition partners to help us report on the success of our marketing
campaigns. We may use some of your Information to participate in Custom
Audience and Lookalike Audience programmes, which enable us to display
adverts to both existing and prospective supporters when they visit one
of our partners’ websites. We may provide an identifier (i.e. your
Advertising ID or Facebook ID) to them so they can determine whether you
are a registered account holder with them. Our adverts may then appear
when you access their websites. See our list of partners.
- Advertising partners. We are an ad-supported
service. Subject to your settings, we provide certain Information to
advertisers who will use them to serve you with ads in our Games, and we
measure who sees and clicks on their ads. We also share advertising
identifiers, along with the interests or other characteristics of a device
or the person using it, to help partners decide whether to serve an ad to
that device or to enable them to conduct marketing, brand analysis,
personalise advertising, or similar activities. See our list of partners.
For more information on how to limit or opt-out from personalized
advertisement, please see our Cookie Policy.
- Payment processors: we use payment processors such
as Google (if you run Android on your mobile device) and Apple App Store
payments (if you run IOS on your mobile device). These payment processors
are responsible for the processing of your Information, and may use your
Information for their own purposes in accordance with their privacy
policies as below:
- Companies who belong to the same group as Playsport.
We share your Information with different entities which are part of our
group of companies.
- Law enforcement agencies, public authorities or other
judicial bodies and organisations. We disclose Information if we are
legally required to do so, or if we have a good faith belief that such use
is reasonably necessary to comply with a legal obligation, process or
request; enforce our terms of service and other agreements, policies, and
standards, including investigation of any potential violation thereof;
detect, prevent or otherwise address security, fraud or technical issues;
or protect the rights, property or safety of us, our users, a third party
or the public as required or permitted by law (including exchanging
information with other companies and organisations for the purposes of
fraud protection).
- Change of corporate ownership. If we are involved
in a merger, acquisition, bankruptcy, reorganisation, partnership, asset
sale or other transaction, we may disclose your Information as part of
that transaction.
THIRD PARTY PRIVACY PRACTICES
If you access any Games through a third-party platform such
as Facebook or Google (“Third-Party Services”), you must understand that those
Third-Party Services may collect other Information about you (including
Information you share with them directly or about your use of the Games) in
accordance with their own terms and privacy policies. The privacy practices
described in this Policy do not apply to Third Party Services. Any links in the
Games to Third Party Services do not imply that we endorse or have reviewed the
Third-Party Services.
SECURITY
Although we have in place security measures to maintain the
privacy and integrity of your Information, unfortunately, the transmission of
Information via the internet is not completely secure. We may also take extra
steps to protect your Information and minimise the Information we process. For
example, when you provide us with your password as part of the registration
process, we apply a one-way hash.
4. WHERE WE PROCESS YOUR PERSONAL INFORMATION
We process your Information in several countries, including
countries within the European Economic Area (“EEA”), the United Kingdom (“UK”),
the United States of America and others. When we transfer your Information
outside the UK or the EEA, we may transfer it to countries that have been
recognised as offering an adequate protection by the EEA or the UK. When this
adequacy status has not been offered, we use standard contracts that can be
used in the EEA or the UK to safeguard your Information while transferring it
outside the EEA or the UK.
5. HOW LONG WE STORE YOUR INFORMATION
Your Information is kept for as long as you are registered
or using our games, and then for up to three years from the date you stop
interacting with the games. When deleting Information, we will take measures to
make the Information irrecoverable or irreproducible, and electronic files
which contain Information will be deleted permanently.
6. YOUR RIGHTS
Erasure/deletion: you can ask us to delete your
Information. We may need to retain some of your Information where there are
valid grounds for us to do so under data protection laws. For example, for the
defence of legal claims, respect freedom of expression, or where we have an
overriding legitimate interest to do so, but we will let you know when this is
the case. Note that where the Information is held by a third-party data
controller, such as an advertising partner or a payment processor, we will use
reasonable steps to inform them of your request, but we recommend you contact
them directly in accordance with their own privacy policies to ensure your
personal data is erased.
If you are based in the EEA, UK, Switzerland or are a legal
resident of California in the U.S., you have additional rights in relation to
your Information. For Californian residents, please refer to Addendum 1 –
California Privacy Rights. For EEA, United Kingdom, Switzerland, Brazil based,
you will find more information below on which rights can apply.
- Access. You have the right to access Information,
and to receive an explanation of how we use it and who we share it with.
This right is not absolute. For example, we cannot reveal trade secrets,
or give you Information about other individuals.
- Objection and withdrawal of consent: You have the
right to (i) withdraw your consent where you previously provided such
consent; or (ii) object to our processing of your Information where we
process such Information on the basis of our legitimate interests (see
above under How we use your personal information). You may exercise this
right as follows:
- To stop receiving personalized advertising: please
withdraw your consent in the in-app Settings.
- To stop receiving marketing emails: please follow
the unsubscribe mechanism at the bottom of each email communication.
- To stop our cookies being placed: please refer to
our Cookie Policy.
- To stop receiving push notifications: please
change your device or browser settings.
- Portability. You have the right to receive a copy
of Information we process on the basis of consent or contract in a
structured, commonly used and machine-readable format, or to request that
such Information is transferred to a third party.
- Correction. You have the right to correct any
Information held about you that is inaccurate.
- Restriction. You have a right in certain
circumstances to stop us processing Information other than for storage
purposes.
To exercise any of your rights, please:
- If relevant, follow the specific procedure set out in each
section above;
- Use our web
form (and choose: Type of issue ‘Related to my account’ > ‘I
have data related question’); or
- Email us at dataprotection@miniclip.com.
7. CONTACT & COMPLAINTS
We welcome questions, comments, and requests regarding this
Policy. These should be addressed to dataprotection@miniclip.com. You
can also send a letter to Data Protection at Playsport Games Limited, a company
registered in United Kingdom with its office located at Suite 3, Part Second
Floor, Friary Court, 13/21 High Street, Guildford GU1 3DG, United Kingdom. If
you wish to make a complaint about how we process your Information, please
contact us at dataprotection@miniclip.com and
we will endeavour to deal with your complaint as soon as possible. This is
without prejudice to your right to start a complaint with a data protection
authority.
8. CHANGES
Any updates or changes to this Policy will be published
here. If there are any significant changes, we will notify you through the
website and in-Game.
ADVERTISING AND USER ACQUISITION PARTNERS
We use the following user acquisition and advertising
partners, that are integrated into some or all the Games. Please check the
following privacy policies to learn more about their privacy practices,
including how you may exercise your data subject rights.
This list was last updated on 26th January 2026.
MOBILE GAMES
User acquisition
Advertising
ADDENDUM 1 - CALIFORNIA PRIVACY RIGHTS
The terms of this Addendum apply to residents of California
under the California Consumer Privacy Act of 2018 (California Civil Code §§
1798.100 to 1798.199) and its implementing regulations, as amended or
superseded from time to time (“CCPA”). For the purposes of this addendum,
Personal Information means information that identifies, relates to, describes,
is reasonably capable of being associated with, or could reasonably be linked,
directly or indirectly, with a particular consumer or household, or as otherwise
defined by the CCPA. Personal Information does not include information that is:
lawfully made available from government records, deidentified or aggregated, or
otherwise excluded from the scope of the CCPA.
COLLECTION AND DISCLOSURE OF PERSONAL INFORMATION
Over the past 12 months, through your use of the Games, we
may have collected and disclosed the following categories of Personal
Information from or about you:
- Identifiers, including name, email address, IP address,
device identifiers, advertising ID, Playsport ID, and profile photos. This
information is collected directly from you or your device. If you have
registered through a third party account (Apple, Facebook, or Google), we
may have also collected from those third party services your third party
ID, name, and avatar.
- Internet or other electronic network activity information,
including your use of in-game features and events and information on your
in-game activity, and information on your interactions with advertising
shown in on our Games. This information is collected from our selected
third party analytics providers and advertising partners.
- Geolocation data, including city level location data. This
information is collected directly from you or your device and from third
party services when you register through them.
- Commercial information, including records of products or
services purchased, obtained, or considered, your Apple ID number for
Apple, your postcode and state for Google and user ID and email address
for Xsolla transactions. This information is collected directly from you
or your device, and from our payment processors.
In the preceding twelve months, we have collected Personal
Information from the following categories of sources:
- You/Your Devices directly.
- Advertising Networks and other advertising partners.
- Analytics Providers.
- Social Networks, to the extent this applies to you and
within the limits of your permission.
We collect personal information for the following purposes:
- To operate and administer the Games;
- To improve the Games;
- To communicate with you;
- To serve advertising;
- For security and verification purposes, including to
prevent and detect fraudulent activity;
- To address and remediate technical issues and bugs.
For additional information about what each type of personal
information is used for, see “How We Use Your Personal Information” in the main
portion of the Privacy Policy.
We may disclose personal information to the following types
of entities:
- Other players and users who will see your profile
information and in-game activities, as well as any other information you
choose to share with them, such as chat data;
- Our affiliate companies within our corporate group who
process personal information in order to operate the Games;
- Marketing and advertising partners who use your
information to serve you ads in the Games and on other sites;
- Other companies that provide services on our behalf who
are prohibited by contract from retaining, using, or disclosing personal
information for any purpose other than for providing the services to us;
- Regulators, judicial authorities and law enforcement
agencies;
- Entities that acquire all or substantially all of our
business.
For additional information about how we disclose personal
information is used for, see “Who we share Your Personal Information With” in
the main portion of the Privacy Policy.
SALES OF PERSONAL INFORMATION / NOTICE OF RIGHT TO OPT-OUT
Over the past 12 months, we have used third party
advertising and other tracking technologies on our Games to collect information
about you, your device(s), and your use of our Games. We share that information
with selected third parties such as advertising partners who use it to target
advertisements to you online. You can opt-out and exercise control over the use
of these technologies at any time by using the Privacy Settings, and, for
certain of our Games, by adjusting the in-app settings. Alternatively, you can
also submit your request to opt-out using our use our web form.
RIGHTS UNDER THE CCPA
The CCPA provides California residents with certain legal
rights; these rights are not absolute and are subject to certain exemptions. If
you are a California resident, and the CCPA does not recognize an exemption
that applies to you or your personal information, you have the right to:
- Submit a verifiable request for the following information
covering the 12 months preceding your request:
- the categories of Personal Information about you that we
collected, sold, or disclosed;
- the categories of sources from which the Personal
Information was collected;
- the purpose for collecting or selling Personal
Information about you;
- the categories of third parties to whom we disclosed
Personal Information about you and the categories of Personal Information
that was disclosed (if applicable) and the purpose for disclosing the
Personal Information about you; and
- the specific pieces of Personal Information we collected
about you;
- Submit a verifiable request that we delete Personal
Information we collected from you; and
- Be free from unlawful discrimination for exercising your
rights, including providing a different level or quality of services or
deny goods or services to you when you exercise your rights under the
CCPA, subject to certain limitations.
We aim to fulfil all verified requests within 45 days
pursuant to the CCPA. If necessary, extensions for an additional 45 days will
be accompanied by an explanation for the delay.
HOW TO EXERCISE YOUR RIGHTS
You can exercise your rights by using our web form (and
choosing: Type of issue ‘Related to my account’ > ‘I have data related
question’) or by emailing us at dataprotection@miniclip.com.
If you wish to opt-out or update your preferences, you may
do so in-app for certain of our Games.
VERIFICATION
Requests for access to or deletion of Personal Information,
whether submitted by you directly or via an authorized agent, are subject to
our ability to reasonably verify your identity in light of the information
requested and pursuant to relevant CCPA requirements, limitations, and
regulations. To verify your access or deletion request, please be prepared to
provide us with identifying information (such as your User ID, Game name etc.)
that and we can match against our records in order to confirm you are the
rightful account holder.
AUTHORIZING AN AGENT
To authorize an agent to make a request to know or delete or
opt out on your behalf, please email us at dataprotection@miniclip.com.
SHINE THE LIGHT
We do not rent, sell, or share Personal Information with
nonaffiliated companies for their direct marketing uses as contemplated by
California’s “Shine the Light” law (Civil Code § 1798.83), unless we have your
permission.